About me
I'm Eddie, a UX Designer with 10+ years experience
Who am I?
Professional
I'm a UX Designer with over ten years experience. I love being at the intersection of business, technology and the user. With my empathetic ability and analytical view I am able to define problems or discover opportunities and translate these into well-thought-out digital experiences.
Ever since I studied Interaction Design at the Noordelijke Hogeschool Leeuwarden I'm fascinated by how users interact with interfaces in order to communicate with systems, companies and in the end people. I am proud and happy that I was able to share and increase my knowledge at companies such as wehkamp, V&D, Ziggo, Vodafone, and Miele.
I'm not afraid to speak my mind. And even though I am very serious when it comes to my work, having a good laugh is just as important to me.
Personal
When I'm not working I enjoy eating out, going for walks with our dog, thrifting and watching a movie at the cinema. I like design, architecture, binging series, drinking craft beer and good coffee. I have an eclectic taste in music and I and buy too much (interior) design objects. So every now and then I need to sell stuff.
Experience
Miele-X
August 2022 - Today
Sr. UX Designer
Discovering gaps and opportunities in the (digital) journeys for the best problem-solution fit.
Vodafoneziggo
March 2016 - July 2022
UX Designer
Taking the lead in integration projects, researching and resolving complex issues and enabling the organisation to deliver collaborative products and features following a user centered process.
Notable projects: Priority, Mediabox Next, Navigation redesign
V&D
May 2014 - February 2016
Interaction Designer
As Interaction Designer I perceived useful opportunities and translated these into practical user flows for continuous and structural improvements regarding usability and conversion rate optimization.
Notable projects: Website redesign
V&D
February 2013 - April 2014
Online Designer
As Online Designer I was responsible for the translation of offline design concepts to online concepts and the guidance of junior designers.
Wehkamp
September 2011 - January 2013
Online Designer
Editorial design work for the website and email campaigns.
Eddie laan design
May 2009 - April 2012
Freelancer
Crowdsourcing platform for students and young professionals in the mulitimedia design industry.
Pitchtree
May 2010 - August 2011
Co-owner & -founder
Crowdsourcing platform for students and young professionals in the mulitimedia design industry.
Sanday's bakeries b.v.
September 2008 - December 2008
Graduate internship
Responsible for the redesign of the website and B2B webshop.
NDC Mediagroep
January 2007 - June 2007
Internship
Worked as Visual/UI Designer for video platform Videyou.nl
Education
NHL Leeuwarden
University of Applied Sciences
2004 - 2008
BSc Interaction Design
Roc Friese Poort
Vocational education (level 4)
2001 - 2004
Retail management
Dockinga College
Secondary education
1998 - 2001
Mavo
© 2024 EDDIE LAAN ― SR UX DESIGNER